Commercial Health & Fitness Club

Sam Price, a trainer at The Courtside Athletic Club, oversees Claudia Stubstad performing the chest press.

Biometrics Delivers Profitability:

• Generate new revenue stream
• Most nonmembers become members
• Enhanced personal training revenue

Biometrics is Easy to Sell:

• Impressive marketing materials
• Follows AHA, ADA & ACSM guidelines
• High referral rate

Biometrics is Easy to Implement:

• Complete "how-to" guidelines
• Free 2-day training program (optional)
• Toll-free support

Biometrics has become an entry point into the club for the general public. Individuals who have never been members of a club have the opportunity of becoming comfortable in the gym environment, and most stay on as members. Roughly 80% of non-members who go through the Biometrics program join the club on a membership.

—Doug Poe, Manager, Courtside Athletic Club (Lynchburg, VA)

International Health, Racquet and Sports Association clubs which offer balanced programs of exercise and proper nutrition provide one of the few healthy, reliable, long-lasting methods of weight management available to Americans.

—CBI, February 1992